Monday, 8 November 2010

Come On You Reds!

Who would have thought that former PM Sir John Major would have served as President of a top 100 UK co-operative and who would have thought that co-op would be Surrey County Cricket Club! Playing at the Oval now a superb stadium hosting top international sport and they are not alone, the red rose county, Lancashire is also a co-op.

Fans may wonder why co-operative ownership is good for one famous Old Trafford team while the other suffers under the debt laden ownership of absentee landlords. It does seem strange that when it comes to football, banks will lend money to any reprobate rather than those who really care and are genuinely in it for the long haul – the fans.

What are football clubs for? For rich owners they can be trophy assets or a tax avoidance opportunity. But a vibrant sports club can offer much more than this to the community it serves. Thousands of fans will still be loyal to Liverpool FC years after the current US owners have been and gone. And there is a clear alternative ownership model as cricket shows - co-operative ownership.

There are many variants on mutual ownership across Europe including in the most popular football league in the world the Bundesliga where 50+1% of each club has to be owned by members. Today the poster boys for mutuality are the great Spanish clubs of Real Madrid and Barcelona. It was the renewal of its mutuality that led to the current run of success at Barca. Currently 173,000 fans pay about £160 for their annual membership. As well as supporting world class sport they aim keep their season tickets at the Nou Camp as low as possible – the cheapest adult season ticket is just £77! That’s for a whole season not just one match!

If members don’t like the way the club is being run 5% can trigger a vote of no confidence in the Board. The most recent President, Sandro Rosell, was elected when he won 60% of the 53,000 votes cast by members giving him a mandate the Glaziers could never have.

The financial framework of English football is clearly mad. The profit seeking private ownership model has given clubs huge unsustainable debt, with not enough sugar daddies to go around; loyal fans are super exploited by greedy owners who see them solely as consumers.

A club without fans is clearly unthinkable they are the greatest asset any club could have and is it really so bad for them to have a real say in how their clubs are run? After all when they met in the European Cup Final it was Barca, the club that pays UNICEF 1.5 million Euro’s a year to carry their logo on their shirts that beat the one carrying the logo of a bankrupt US insurance company on its shirts.

You don’t have to go to Spain to support co-operative football. FC United of Manchester formed by alienated Man U fans have steadily climbed the ranks of non-league football. This Friday (November 5th) they play at Rochdale in the 1st Round of the FA Cup. Now five years after their formation they are launching a ground breaking community share issue to help fund a new 5,000 seater stadium at Newton Heath in Manchester. Their planning application is due a decision this month.

They have achieved a great deal without a permanent home and this gives them the chance to show there is a better way to run football by putting supporters at the heart of the game. For more information about FC Uniteds Community share issue, including a prospectus see:
www.fc-utd.co.uk/communityshares. There are many sports clubs that benefit from more supporter involvement, could yours be one? See: http://www.supporters-direct.org/.

No comments: